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ECCO Golf Shoes Signs Graeme McDowell

12.06am 7th January 2011 - Sponsorship - This story was updated on Saturday, January 8th, 2011

Danish brand ECCO – maker of the world’s most comfortable, technically-advanced footwear – announces the signing of defending U.S. Open champion Graeme McDowell, who will showcase the brand’s logo on his headwear and compete in the newly-launched Comfort Classic golf shoes.

As part of this multi-year agreement, McDowell, who is currently No. 5 in the Official World Golf Ranking, will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.

“I had a lot of success last year and that led to some great new opportunities in terms of my equipment,” says McDowell. “When it came to footwear, partnering with ECCO was the best choice. The leather quality is quite amazing and the comfort is way beyond anything I’ve experienced before. I’m really looking forward to getting out on the course and experiencing the difference it makes in competition.”

McDowell made history in 2010 when he became the first European in 40 years to win the U.S. Open Championship. The 31-year-old native of Northern Ireland also secured the winning point for the European Ryder Cup team, and captured titles at the Chevron World Challenge, Celtic Manor Wales Open and Andalucia Valderrama Masters.

“It says something about what Tour players think of our products when someone like Graeme, who’s coming off such an incredible season, decides to make a switch to ECCO,” says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “His style and manner are a perfect fit with our brand. It’s an amazing opportunity to have him showcasing the new Comfort Classic line to golfers around the world.”

ECCO golf shoes are also worn in competition by scores of international Tour stars, including Fred Couples, Stuart Appleby, Thongchai Jaidee, Thomas Bjorn, Aaron Baddeley, Bradley Dredge, Thorbjorn Olesen, Jennifer Johnson and many others.

ECCO www.ecco.com/golf

       

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