The English Golf Union (EGU) and Fuller’s London Pride, the official beer of the EGU, are once again looking for that extra special person who provides exceptional service at their golf club bar. The contest, which has become an event that is eagerly anticipated each year, aims to find the club steward or a bar person at the 19th hole who provides the most welcoming and enjoyable experience for golfers, be they members or visitors.
After the initial round of judging regional winners will be invited to a celebratory lunch that will be held in the autumn when England’s overall London Pride EGU Steward of the Year 2011 will be announced.
A great welcome in the clubhouse is one of golf’s many pleasures and golfers have voted in their thousands for those staff behind the bar who really do go out of their way to make their club special. Nomination forms have already been sent to all EGU clubs and golfers are also being encouraged to vote online at the EGU website.
David Spencer, Brands Marketing Manager for Fuller’s said, “We know that golfers don’t just appreciate the courses they play but also recognize the value of someone who provides a great welcome and great service in the clubhouse. Steward of the Year is all about appreciating and celebrating that extra special service.”
Last year’s winner, Andy Shaw from Southport Old Links, fought off tight competition to take the award. His ever-immaculate bar, committed staff and extensive charity work demonstrated that there are unsung heroes in clubhouses throughout England.
Whoever takes this year’s London Pride EGU Steward of the Year accolade will collect a pair of tickets to a day’s play at a Lords Test Match, complete with accommodation for two nights in a Fuller’s Central London Hotel.
In addition each regional winning club will receive a promotional pack, including logos and ‘ready-made’ advertisements highlighting their achievement that they can use in their own marketing literature or on their website. The overall London Pride EGU Club Steward of the Year 2011 will also win their club the opportunity to work with Fuller’s London Pride to create advertising for the club to promote their special status in local press.
Everyone who nominates a candidate for the award will go into a prize draw to win a case of London Pride and a London Pride rugby shirt.
Paul Keeling, EGU Club Services Manager added, “Service is becoming ever more important, from the moment a golfer drives into the car park until when he or she leave the clubhouse. We know the welcome visitors get at the end of a round can leave a lasting impression for and keeping members happy and content in their clubhouse both affect a club’s business. So we are delighted that our partnership with Fuller’s London Pride allows us to recognize and reward those that strive to deliver something a bit special.”
The London Pride EGU Steward of the Year is part of a five year deal between Fuller’s and the EGU which supports amateur golf and provides greater recognition to clubs and their members.
For further details and to nominate your favourite club steward go to the English Golf Union website, www.englishgolfunion.org/stewardoftheyear
Fullers London Pride www.fullers.co.uk
English Golf Union www.englishgolfunion.org
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.