Global Edition

DLGA and Yash agreement

12.30am 2nd July 2002 - Sponsorship

David Leadbetter Golf Academy (DLGA) is proud to announce an exciting sponsorship agreement with the brand new golf apparel company Yash. The three-year deal sees Yash as the official clothing supplier to all European DLGA instructors as well as DLGA directors in Jamaica and China.

Yash will exclusively be endorsed by all DLGA staff as well as having logoed souvenir product available for purchase at DLGA venues. Yash promotional literature will also be displayed at all DLGA Academies, including the Mobile Academy. Yash is a recently launched, high quality golf apparel company that has developed an exclusive designer collection of stylish and functional clothing for men and women golfers.

“We are delighted to have been given the honour of clothing some of the world’s most respected teaching professionals and see Yash’s association with the prestigious David Leadbetter Golf Academy as testimony to the brand’s growing reputation as a high quality, dedicated British golf clothing brand. We look forward to developing this partnership together over the next few years,” said Akash Soni, managing director of Yash.

The IMG owned David Leadbetter Golf Academy is a worldwide network of premium golf instructional facilities, with 22 sites across Europe, the United States and Asia. David Leadbetter’s teaching theories and philosophies, as well as state of the art technology, have revolutionised the game of golf for all ages and abilities.

“The David Leadbetter Golf Academy (DLGA) is excited to have established a partnership with Yash. DLGA is a first rate, quality product where excellence and value are critical ingredients of our brand. In Yash, we are pleased to have found a clothing partner whose product and brand match exactly the core values of our own business. The association represents a superb opportunity for both partners to capitalise on each other’s strengths,” said Michael Pask, international vice president, DLGA.

DLGA www.leadbetter.com

Yash Golf www.yashgolfwear.com

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