Srixon Sports Europe, the leading golf manufacturer which operates both the Cleveland Golf & Srixon brands in the UK and Europe, has been named as the new title sponsor of the Scottish Senior Open for 2009 when the event returns to the home of golf.
The Cleveland Golf/Srixon Scottish Senior Open will be held at the redesigned Torrance course at Fairmont St Andrews from 21 – 23 August 2009.
The European Senior Tour’s longest running event enters its 17th year in 2009 and the new arrangement strengthens the Senior Tour’s association with Cleveland Golf, the Official Club of the Senior Tour, and Srixon, the Official Ball Supplier to the Senior Tour.
Leslie Hepworth, chief executive officer of Srixon Sports Europe, said, “Within Europe we have very big plans for both Cleveland and Srixon brands over the coming years and this highlights a small part of our increased marketing and Tour spends to get to our goal of becoming the UK’s Number One ball and wedge brand. The Senior Tour events are becoming increasingly popular with consumers and Tour players alike, the chosen venue is second to none and I have no doubt the event will be a major success for all concerned.
“That week key retailers, special guests and members of the press will be invited from all over the world to take part in special tournaments and seminars and it will be where new products for 2010 will be seen for the first time at the Company’s annual sales meeting for its UK sales team and European distributors.
“This is one of very few golf events in Europe, outside of the Solheim Cup, that is being sponsored by a major golf company and it shows the company’s commitment to developing its two brands through Tour activity and sponsorship as well as working closely with it‘ retailers and the media worldwide.”
Charles Head, general manager of Fairmont St Andrews, said, “I am delighted that the Scottish Senior Open is coming to Fairmont St Andrews. This is an iconic event with some of the most recognised and revered names in golf participating.
“After a £17 million investment in both our championship courses and hotel, it is wonderful to see such a prestigious European Senior Tour event coming to The Torrance Course. There are dramatic storylines and synergies associated with this; not the least of which is Sam Torrance challenging for the Scottish Senior Open title on his very first course design. The Torrance is one of the finest new courses in Scotland, and already recognised as an Open Qualifying Course when The Open Championship returns to the Home of Golf in 2010. We look forward to welcoming both players and officials alike to our hotel in August 2009.”