Clear Channel UK, one of the UK’s leading out of home media owners, has extended its relationship with The European Tour by becoming the Official Media Partner of the British Masters supported by Sky Sports.
Through its digital platform, Storm, Clear Channel will help deliver visibility and brand awareness of the £3m tournament through its extensive network of advertising sites, with the main focus on the key arterial routes to the north and west of London.
Clear Channel has been the Official Media Partner of the BMW PGA Championship for the two most recent editions of The European Tour’s flagship event, promoting the tournament at some of the English capital’s most iconic sites.
The success of those campaigns have led to the partnership with the British Masters supported by Sky Sports, which returns to the European Tour International Schedule for the first time in seven years when it is played at Woburn Golf Club from October 8-11.
Ryder Cup star Ian Poulter, who has a long-term attachment with Woburn Golf Club, is the tournament host and will be the face of the advertising campaign at these key sites.
Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “Our partnership with Clear Channel will significantly raise the awareness of the British Masters supported by Sky Sports and will help to promote the tournament through strategically placed outdoor advertising.
“We have seen the benefits of similar campaigns for the BMW PGA Championship for the past two years, while Sky also use Clear Channel in many of their campaigns, so we are delighted to be working closely with them once again. Golf is perfectly suited to these kind campaigns, helping us to maximise our business-to-business relationships.”
Chris Pelekanou, Commercial Director, Clear Channel UK, added: “We’re thrilled to be the official media partner of the British Masters, and look forward to further growing our relationship with The European Tour. Our premium brand, Storm, has an iconic network of stunning digital out of home advertising sites and is the perfect format for the British Masters – delivering a level of fame and prestige reflective of the long-awaited return of the tournament.”
Clear Channel UK www.clearchannel.co.uk
European Tour www.europeantour.com