Global Edition

Callaway signs Long Drive YouTuber to ambassador role

10.45am 15th March 2019 - Sponsorship

Long-driver and rising social media star James Wiltshire is looking to add further yards to his game after agreeing an ambassadorial role with Callaway, which includes a full club fitting for his new clubs and an apparel contract.

Wiltshire, 28, has more than 28,000 followers on his YouTube channel and is regarded as one of the UK’s up-and-coming golf influencers – and, in his ambassadorial role, he will be creating joint content with Callaway.

James Wiltshire is building a growing following on YouTube with his golf-related content

Wiltshire turned pro aged 18, and earned his PGA accreditation six years ago. His YouTube channel features a mix of long driving, fitness, conditioning, and light-hearted course and club visits.

In addition to creating content, Wiltshire is currently preparing for a crack at the British title – the first event in the new European Long Drive Games – at Whittington Heath Golf Club on March 30. After that he’ll be heading to foreign shores to compete at Münchener Golfclub in Munich on April 27-28.

As part of the deal with Callaway, Devon-based Wiltshire will be playing Callaway clubs, wearing TravisMathew clothing and using Ogio luggage and backpacks. He will also be using an Odyssey Toulon Collection putter.

Owen Davies, Callaway Golf’s content manager, sees Wiltshire as one of golf’s rising social media stars and an up-and-coming long-driver, and feels he is a good fit for the Surrey-based brand. He said: “James is a really exciting and entertaining character within the world of golf content. His authentic and unique style aligns well with the Callaway family of brands and we look forward to working on some great collaborations in 2019.”

He added: “James is well positioned to highlight not only the market-leading innovations offered by Callaway and Odyssey, but also the unique products that Ogio and TravisMathew bring to the golf and lifestyle market.”

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