Bushnell Outdoor Products, the leading manufacturer of electronic measuring devices, has signed Colin Montgomerie as an ambassador for their laser rangefinder products and also to wear their Serengeti eyewear in a two year arrangement.
Bushnell was a partner of the 2010 European Ryder Cup Team at the Celtic Manor Resort which saw Captain Montgomerie lead his team to victory in Wales and consider this new partnership a natural progression of their promotions within golf where they are currently the undisputed market leader.
Guilhem Pezet, Events and Sponsoring Manager of Bushnell Outdoor Products Europe explained, “Colin Montgomerie is one of the highest profile golfers in the world, especially after his recent success as Ryder Cup Captain, but what really excites us is his determination to climb back up the rankings and his genuine belief that our products will play a part in preparing him in the best way possible for the tournaments he plays”.
It was recently reported that the Bushnell family of laser rangefinders are used by 91% of PGA Tour players and their caddies, according to the Darrell Survey report taken at The Players Championship, May 6-9, at TPC Sawgrass and Colin is looking forward to enjoying their benefits.
Monty explained, “With the Ryder Cup over, I am working hard to get my golf game back in shape so that I can get myself back on the leader boards. The Bushnell laser rangefinders are an invaluable practice aid which I will use in my tournament preparations. They are No.1 in their business and I am very happy they have chosen me as an ambassador for their brand on Tour”.
Bushnell Outdoor Products www.bushnell-europe.com
Colin Montgomerie www.colinmontgomerie.com