The Antigua Group, Inc., one of the USA’s leading designers and marketers of genuine golf and sports apparel and makers of Slazenger and Antigua apparel, has announced a two-year extension of Antigua’s partnership as the official apparel provider of the Golf Channel Am Tour, the world’s largest amateur golf tour, through 2014.
The Antiguabrand has been woven into all facets of the Golf Channel Am Tour since 2010, including activation at the Am Tour’s local championships, regional championships and national championships. All Am Tour members receive Antigua apparel as part of their membership welcome packs, and Antiguaapparel is available for purchase at the Am Tour online store at www.gcamtour.com
“Everyone at Antigua is proud to be the Official Apparel of the Golf Channel Am Tour,” said Ron McPherson, president and CEO of the Antigua Group. “Antigua has served the apparel needs of the golf industry for over 30 years, and extending our partnership with the Golf Channel Am Tour through 2014 to create more interest in the game is another milestone for our Brand.”
The Golf Channel Am Tour has more than 60 local tours throughout the United States, boasting more than 6,500 members. The Tour is open to the public and provides a professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across the country
“We are excited to continue our partnership with Antigua for the Golf Channel Am Tour, one of the top apparel brands in the golf industry,” said Jeff Foster, senior vice president for Golf Channel New Media Ventures.
Each year, thousands of amateur golfers compete at a wide range of elite courses through the Golf Channel Am Tour, including PGA West, TPC Sawgrass, PGA National, Barton Creek, Innisbrook and PGA National to name a few. Currently, the Tour conducts more than 800 local championships nationwide, culminating annually with the National Championships. The 2012 National Championships, took place at TPC Sawgrass 4-13 September, featuring more than 1,100 participants from throughout North America.