Global Edition

£1m Scratch Golf Challenge for Afghan Heroes

12.01am 22nd December 2010 - Sponsorship & Events - This story was updated on Friday, December 31st, 2010

An exciting new clubhouse and online golf game is to be launched across Britain’s 2000 golf clubs in 2011 to raise funds for the Afghan Heroes charity that helps troops serving in Afghanistan and their families.

Golfplan, the leading international golf insurance provider, is sponsoring the promotion, which will see over one million free scratchcards distributed to participating clubs around the country.

Golfers scratch off the free to enter cards to play the front-9 holes of the scratch golf challenge. If they score par they will be given a code to log on to Afghan Heroes and play the back nine holes in return for a small donation direct to the charity.  A prize fund comprising golf holidays and over 1,000 golf related prizes will be played for in the online game.

Ron Channon, managing director of Golfplan said: “Everyone appreciates the work the British forces are doing in Afghanistan. We hope British golfers will also want to do all they can for the families of the fallen. The promotion will enjoy exposure to over 4 million British golfers and a 25% take-up could raise in excess of £1 million.

“Golfplan is delighted to sponsor this campaign which gives us the opportunity to spread the word regarding the importance of individual golf insurance which provides worldwide protection to UK golfers, while at the same time helping raise some significant funds for the charity.”

Details of prizes will be announced in the New Year with over 2000 golf clubs and up to 1 million golfers participating in the fund-raising initiative. The scratchcards will be in clubhouses before 1 March 2011, when the digital back-9 holes will go live at www.afghanheroesgolf.co.uk

And the golf club from where the lowest under par score scratchcard was picked up from will be presented with a £7,000 Club Car buggy or utility vehicle.

Denise Harris, founder of Afghan Heroes said: “Some of the soldiers enjoy setting up their own games of golf. It is certainly one of the things they look forward to when returning to the greenery of home when they get back on leave.

“We hope that golfers everywhere have fun with the game and see it as a great way to support our troops while relaxing in the clubhouse.”

Afghan Heroes was formed in 2009 by a group of mothers who had all lost sons in Afghanistan. It is dedicated to helping all those affected by the conflict and in early 2010 sent a comfort box to every serving soldier in Afghanistan.

The first of a number of holiday homes has been opened for use by families of the fallen and our returning soldiers, equipment has been provided to Selly Oaks and Headley Court rehabilitation centre where injured soldiers are recovering in the UK.

Golfplan, provides the only golf insurance policies recommended by the Professional Golfers’ Association. It has a long established reputation for providing the ultimate level of golf insurance backed by an efficient in-house claims service that enables golfers to pick up replacement equipment from their local PGA golf professional.

Golfplan www.golfplan.co.uk

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