Worldwide Golf Brands has announced that Farah Golf has been selected as a finalist in the prestigious annual Bella Brand & Lifestyle Licensing Awards.
The Brand & Lifestyle Licensing Awards reward excellence in product innovation, brand licensing management, as well as retail execution within the ever-evolving brand and lifestyle licensing arena. Farah Golf is the only golf brand to have made the finals this year, which is a coup for the brand as it enters its second season.
“We are incredibly proud to be shortlisted alongside household names such as Coca Cola, Puma, Lipsy, Topshop and the V&A,” commented Graeme Stevens, Managing Director of Worldwide Golf Brands. “The design team here in Manchester have worked extremely hard to ensure that every item in the golf range performs well on the course as well as encapsulating the Farah spirit.”
As with the brand’s iconic menswear collection, Farah Golf is instantly recognisable thanks to the use of a golf-specific, frosty green Farah ‘F’ motif which appears on every garment’s left chest and on the brand’s famous side seam flag label. The ‘F’ also features in the form of branded buttons and zippers, and more prominently in the Frankston Polo, the Sadun belt buckle and the Reese cap.
The winners of the awards will be revealed at afternoon event held at The Royal Lancaster Hotel in London on April 27 that will be attended by over 500 retailers, licensees, brand owners and representatives.
