Global Edition

Pellucid Adds Alan Fisher to its Knowledge Team

12.10am 6th September 2012 - People

Pellucid Corp, a recognized leader in information, insight and advisory services to the golf industry, announces that golf industry veteran Alan Fisher has joined Pellucid as an associate consultant and retail expert.

Alan brings more than 25 years of industry experience to the Pellucid team, having marketed and sold Point-of-Sale (PoS) technology for several major system providers, and consulted with major golf course retail shops on inventory control and profitably.

In addition to selling and servicing Pellucid’s existing portfolio of services (Sharper Edge Marketing, Customer Franchise Analysis, Facility Performance Scorecard, Weather Impact Tracking, Voice of the Local Golfer survey and Market Analysis), Alan will bring his Sharper Retail open-to-buy system and analysis methodology to Pellucid. Alan’s retail inventory expertise adds another knowledge element to Pellucid’s continued pursuit of helping golf course owners and operators make better fact-based decisions that result in improved performance and profit.

“We admire Alan as a true industry professional with a wealth of knowledge about golf course operations,” says Pellucid president Jim Koppenhaver. “Adding Alan is perfect timing as we look to grow and meet the requests and needs from a growing number of course operators. He’ll ramp up quickly on Pellucid’s current products and services while bringing a new retail inventory discipline to current and future clients. Inventory control is not something we have done in the past but know that several of our clients have sizeable retail revenue, and struggle trying to balance inventory levels with turnover and gross margins. Sharper Retail is a very cost effective and efficient method that can generate several to tens of thousands of dollars in additional annual retail profits.”

“I’ve known Jim Koppenhaver, Stuart Lindsay, and Harvey Silverman for several years and watched as they’ve successfully developed Pellucid into the trusted industry standard company for accurate information and unbiased analysis about the golf business”, comments Alan Fisher. “I look forward to joining them and am very pleased they recognize my Sharper Retail system as a good match with their other “smart” products. At a time when every golf course operator is looking for ways to improve their bottom line, inventory control seems to have taken a back seat for all but the largest resort and top daily fee golf shops. Sharper Retail will make it easy for smaller shops as well to realize better efficiencies and higher profits at a cost that makes the return on investment very easy to realize.”

Alan can be reached by email at

Pellucid Corp


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