The collection features three groups inspired by the preppy heritage and energetic spirit of the Tommy Hilfiger brand: Vintage Modern, Urban Picnic and Winter Beach. Vintage Modern offers sophisticated golf classics, including striped polos and argyle sweaters, rendered in bright pops of color. Urban Picnic features tailored pieces in a jewel tone color palette inspired by New York City: mazarine blue, cactus, sunset golf, fuschia, and autumn orange are grounded with midnight navy and white. Winter Beach infuses nautical inspirations in a muted palette of black, heather grey, charcoal and blue with accents of forest green.
Key to the collection are designs that incorporate three technical performance fabrics. TH Cotton is a 100% cotton fabric used as the foundation for the golf collection to ensure superior quality and comfort. TH Tech is a 100% polyester fabric with moisture wicking capabilities that keep garments dry and provide the anti-odor properties essential in a technical garment. TH Comfort Tech is a hybrid cotton fabric that combines style and comfort with the functional properties required in performance driven garments.
Targeting men and women golfers, the collection offers a wide selection of garments with approximately 100 styles for men with expected retail prices ranging from $65 (€60/£50) for short-sleeved polos to $120 (€140/£115) for sophisticated outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $65 (€60/£50) for bermudas and polos to $120 (€140/£115) for knits and outerwear.
Through a licensing agreement with The Fletcher Leisure Group, the men’s and women’s golf line is available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collection was introduced in Europe.
The Tommy Hilfiger Group http://uk.tommy.com
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