Srixon has unveiled details of the ninth generation of its AD333 golf ball, which will be available at retail in the UK from September 6.
Available in Pure White and Tour Yellow, and priced at £24 per dozen, the latest version of its best-selling ball features an all-new FastLayer Core, which starts soft in the centre and gradually becomes firmer around its outer edge. FastLayer helps generate maximum distance without sacrificing feel at impact, and works in tandem with the ball’s 338 speed dimple pattern, which reduces drag for a more penetrating ball flight, to help deliver more distance off the tee.
The updated AD333 also features Srixon’s Spin Skin technology with Slide-Ring Material, a urethane compound that coats the cover and dramatically increases friction at impact for more stopping power on every shot.
“The new AD333 maintains and builds on the high-quality performance that consumers throughout Europe have come to expect from our leading two-piece golf ball,” said Leslie Hepsworth, UK & Ireland President at Srixon Sports Europe. “Featuring a number of new technologies, including a new FastLayer Core and Spin Skin with SeRM, our designers have done an amazing job to deliver a ninth generation AD333 that promises even more ball speed and distance.”