Global Edition

PinPoint Golf: a Guide for making clubs more money

2.44am 4th May 2012 - New Products

PinPoint Golf continues to set the standards that others aspire to, by launching a new video about its Course Guides:

Course yardage guides have been somewhat overshadowed by their 21st century counterparts, the optical range finder and the GPS-based technology, but as PinPoint Golf’s General Manager Marcus Lovelock points out, they can’t showcase your golf club with stunning imagery of your course, or give readers a feel for the welcome they will receive in your clubhouse.

“To my way of thinking, course guides should really be seen as marketing brochures that also give an accurate idea of the yardage of your next shot. That’s why a growing number of high profile clubs such as The Berkshire, Goodwood, Stoke Park and Dutch Open venue Hilversumsche have chosen to work with PinPoint Golf. As we’re all golfers, we not only understand what the clubs really need to convey, but also how to design a top notch product that members and visitors will regard as a souvenir, and one that is well worth paying £5 and more for – quality definitely pays.”

He continues: “This is especially true when a club has already invested in high quality professional photography for the website and other collateral. We can use that imagery and when a guide is then written and designed to a really high standard for each individual golf club, I really believe it is the ideal way of presenting what a club has to offer to society organisers and corporates.”

“Now that spring has arrived and golf courses are starting to look their best again, it’s the ideal time to plan the capture of your unique imagery in a PinPoint Golf course guide. We can produce course guides in low quantities – not just one or two thousand at a time – and can show you easy ways to keep the costs down. We can also provide course photography to a high standard, and are happy to ‘bank’ your images now for a later design and production date.”

Marcus is clearly passionate about quality, design and golf: “It’s my experience that people love the feel and designs of PinPoint Golf’s beautiful publications, and speaking frankly I know they will say so much more about your club than anyGPSor laser-based measuring device. From a marketing and income-generating perspective, they are a must-have for any self-respecting golf club.”

PinPoint Golf

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