FootJoy’s Spring/Summer ’21 apparel range, which will be at retail from today, features four brand new collections with some eye-catching prints with all-new floral camo, cocktail, weather and daisy print options available.
The four colour collections – Revere, Dorado, Seaside and Geneva – are each inspired by vibrant colour contrasts and wider lifestyle fashion trends. As well as the new prints there are a range of new polos and midlayers with something to suit the needs and tastes of all golfers.
The colour collections are accompanied by a diverse Essentials range, which complements the latest collections with supporting block colour garments.
FJ’s SS’21 line also presents an expanded women’s GolfLeisure collection offering a range of versatile garments and introduces three new colour stories: Blue Jay, Blush Pink, and Neutral.
A select product range from the men’s SS20 collection will also support the 2021 apparel line, with items from the familiar Spirit, Royal, Mosaic and Wave collections returning for a consecutive season. Similarly, the full SS20 Rose and Jade lines will continue through to 2021, complementing next year’s offering. With the huge impact that COVID-19 has had on the SS20 selling season, FJ wanted to offer continuity to trade partners and relieve some of the pressure to clear current product at reduced prices. As a result, 61 high volume pieces from the SS20 line will carry over into 2021.
The Revere collection features a palette of summer vibrancy, with Cape Red, Storm Blue, Vanilla and White. The playful Smooth Pique Weather Print polo (£50) pattern adds a contemporary twist to a classic polo featuring weather emoji icons.
Dorado introduces oceanic elements with the combination of the Navy and Lagoon tones of blue energised by white. The contrast between the trio of colours creates a bright, clean aesthetic for a striking collection that will thrive in summer golf.
Inspired by softer, cleaner tones the Seaside collection offers an elegant look. The Ice Blue, Grey, Lime and White colour story features calm tones to create an easy going, versatile collection that flourishes with supporting products across the FJ’s Essential and GolfLeisure ranges.
Throughout the Geneva collection, the Mulberry injects juice into the look with contrast against the familiar White, Coal and Black. The fiery Pique Camofloral Print polo in the Geneva collection creates an eye-catching statement and heroes the range with its balance of texture, colour and contrast.
FJ’s SS’21 latest women’s collections, Blush Pink, Blue Jay and Neutral, will feature incorporated curved themes, iconic Mary Quant’s inspired mod lines and soft leopard
print styles, to offer subtle modern design elements and flair. The colour stories each
hero an individual colour, Blush Pink, Blue Jay and Navy, with a common White and Heather Grey combination to offer supporting tones.
Paul O’Hagan, FJ’s European marketing manager, said: “This is an exciting range that stamps a modern twist on traditional classics and really takes our apparel line to another level. The designs take diverse inspiration, and it shows, with unique style options to suit all golfers. As a brand we are continuously looking for new ideas in this space; and our line-up this year pushes the bar beyond anything we have created to date.”
“We’ve already received fantastic feedback from our FJ Brand Ambassadors, with the likes of Rafa Cabrera-Bello and Bernd Wiesberger showing a real excitement about these striking designs and we can’t wait to see golfers across the country enjoying the subtle flair elements introduced within this range.”
View the collections in full at www.footjoy.co.uk.