Drop Not Golf, inventor and marketer of the patent-pending retractable head cover lanyard, ‘Drop Not’ attracted wide attention and generated substantial sales at three well-attended consumer golf shows in the UK and Ireland.
The Drop Not device, which promises golfers they will never lose a head cover again, was introduced to nearly 20,000 golfers at golf shows held in Birmingham, London and Dublin, with the company’s booth being one of the most visited at each of the events.
Mitch Adler, Drop Not’s creator and company president, said: “The reception golfers gave our product was truly gratifying. There are knowledgeable golfers in the UK and they quickly understood the practicality and the ease of use of how the Drop Not can solve one of golf’s most annoying problems.”
The device was first launched at the PGA Show in Florida in late January where it captivated tens of thousands of PGA professionals, golf course owners and operators, club general managers, and the golf media.
The device contains a rugged twist-lock cable which quickly connects securely to a golf bag and a tensile strength clasp which within seconds locks onto a head cover of virtually any thickness. A high-tech strong retractable cord capable of expanding up to 37 inches in length allows a golfer to either remove the cover from the club while the club is resting in the golf bag or has been fully removed from the bag. Once the club’s head cover has been removed, the headcover will securely fall to the side of the golf bag.
Attendees at all three shows commented that ‘Drop Not’ was a new, innovative product that they had not seen before. Most attendees had stories about their favourite head cover that held a special memory or significance in their life, and when lost on the course, it was annoying and a touch maddening.
Recently Drop Not included a split key ring attachment in the packaging that replaces the need to attach the device to the golf bag and connects two head covers to one ring. This double unit attachment enables a golfer to connect a driver and a fairway wood headcover or two hybrids together. When removing one club and its head cover from the golf bag, the other head cover which remains in the golf bag, automatically acts as the anchor.
The company has two distinct purchasing programs. One is designed for the retail marketplace at a suggested price of $23.95 for the double unit. The other program is directed at golf club-based retailers. Most golf club and resort retailers price custom logoed devices from $30-$39 for a specialty designed gift box containing two Drop Not devices. The private labelling program has a one-time four-colour artwork charge of $200 per design and currently has a three week turn-around service from receipt of the buyer’s approved artwork.
For additional details on customisation, as well as general information on stocking the product, email m.adler@dropnotgolf.com or visit www.DropNotGolf.com.