The leading Italian golf and sports fashion brand, Chervò, is now being distributed in the UK by Barrelfield Golf Europe, and the spring / summer collection is available now.
A pioneer in introducing new technologies and functions into golf apparel, the company’s vision is the fusion of chic and technical elements, making every Chervò product exclusive in form and content. The result is a collection that guarantees superior technical performance and an unmistakably Italian elegance in all weather conditions – on the course, in the clubhouse and beyond.
The spring / summer collection includes the exclusive Comfort by Chervò range, which assures maximum freedom of movement in all directions in any circumstance. The innovative SUN-BLOCK® technology offers superior protection against UV rays, while the double-faced structure of the fabric promotes faster drying of perspiration and water.
Chervò’s DRY-MATIC® sportswear is created with helically structured, micro-fibre textiles, specifically treated to provide extraordinary transpiration and quick-drying properties, and ensuring lasting freshness and protection against a sudden April shower. An anti-bacterial treatment maintains the physiologic balance of the skin, for a ‘Skin Safe’ effect to prevent unpleasant odours. And, products utilising the ULTIMATE COOL IMPACT® technology offer protection from harmful ultra-violet rays, while retaining a light and silky feel.
The embodiment of style and refinement, Chervò is now distributed in more than 30 countries, and is the market leader in Italy, Germany, Switzerland, Austria and Spain. It is also the best-selling imported brand in Japan, Korea and China, which accounts for 25 per cent of the company’s global sales. Now, the UK is set to benefit from the innovation and technology which the Italian masters put into every garment.
Tim Greenwood, Barrelfield’s Chervò account specialist, explained: “Traditionally, Chervò has created inspiring, innovative fresh designs for a discerning consumer who can appreciate style and performance, and the spring/summer 2013 range encapsulates that ethos.
“The Chervò range is not just about golf – it’s equally comfortable and popular as leisure wear and is stylish and practical on and off course.”
Often imitated but never surpassed, Chervò is one of the world’s most successful global golfwear brands, and continues to lead and influence technology and style.
Prices for Chervò’s spring/summer range start at just £8.
Barrelfield Golf Europe www.barrelfield.co.uk