Global Edition

adidas launches street-inspired Collection Zero

3.22pm 2nd December 2019 - New Products - This story was updated on Thursday, December 5th, 2019

adidas has drawn upon the influences of sport and street culture with its new limited-edition Collection Zero, a capsule collection which is designed to push the boundaries of the definition of what performance apparel can look like on the golf course.

Designed in collaboration with teams across the adidas network, Collection Zero intertwines golf and streetwear through lifestyle silhouettes that speak to the traditions of the adidas brand. It aims to break down preconceived perceptions of golf fashion by introducing versatile, stylish and street-inspired pieces that incorporate the best performance materials.

“Golfers today expect to find apparel that provides them with everything they would need on the course – stretch, lightweight, moisture-wicking fabrics, and protection from the sun – but they also expect to find unique elements of style and versatility within those pieces,” said Dylan Moore, senior creative director, adidas Golf. “We wanted to give them that, so we looked to our DNA as a brand for inspiration and met with designers from other categories to get additional insights. The end result was this unique capsule that had the perfect blend of golf with sport and street culture.”

The limited collection features a crew sweatshirt (£59.95), jacket (£74.95), Jacquard polo (£54.95), stripe polo (£44.95), Dobby (£54.95) and woven (£59.95) shorts, and Dobby pant (£69.95).

Collection Zero is available at adidas.com and at select retailers worldwide.

       

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