Golf-Tech has installed 50 units on both tiers of the driving range at World of Golf Beverley Park, New Malden in Surrey.
This presented some unique challenges due to the construction of the building, the number of tees being fitted and the sheer volume of golfers using the facility throughout the day; GBN spoke with Power Tee founder and owner, Martin Wyeth:
“We are delighted to have carried out this installation, as it is one of the highest profile sites in the golf range world,” he said. “Power Tee has helped to ensure that the modernisation and high tech changes made to the overall site have been reflected in the driving range.
“Power Tee has significantly increased the number of balls hit on the range during a time when many golf ranges are experiencing downturns in business. In a facility such as Beverley Park where queuing is a daily occurrence and adding bays is not an option, Power Tee is the only way to add capacity.
“We also encourage golfers to hit more balls during their time on the range by making the experience more enjoyable, rewarding, relaxing and slightly quicker.
“The construction of the range presented its own unique challenge, which was resolved using bespoke platforms constructed on site, giving us sufficient space to house our system without compromising the integrity of the building’s structure or cosmetics of the environment.
“By carefully planning the work flow and closely liaising with the team headed by Grant Wright, the CEO at Beverley Park, we were able to minimise the disruption to the business and keep it open throughout the installation.
“We are delighted with the way that this has turned out. The new platforms are fully carpeted and not only make the golfer comfortable when stepping on to one of our tees, they look great and the step acts as a safety feature keeping meandering golfers out of the backswings of those practicing.
“Since we installed the Power Tees, trade and customer reaction has been excellent, as you would expect. Having installed more than 3,000 machines across 10 countries we know that our installation at Beverley Park will drive business for World of Golf for many years to come and would like to congratulate them on their innovative and proactive approach to modernising and redeveloping this iconic site.”