TOM WATSON: LESSONS OF A LIFETIME surpasses 70,000 copies sold worldwide becoming one of the fastest and best selling golf instructional programs ever created.
“I am very gratified by the worldwide public response to Lessons of a Lifetime”, said Tom Watson. “My goal was to pass on the teachings that helped me be successful on the golf course and to see such an overwhelming response to Lessons of a Lifetime is truly humbling.”
The DVD set continues to sell very well and has been praised as clear, comprehensive, timeless instruction for players of all skill levels.
In a recent survey, 93% of buyers said Lessons of a Lifetime had improved their games.
Filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, Lessons of a Lifetime are a compilation of strategies he learning starting in childhood and continuing throughout his professional career.
The two-DVD set and 16-page booklet provide nearly three hours of instruction and sells at retail for $49.95. The English language set is available at select golf and sporting goods retailers, pro shops, Amazon.com and www.tomwatson.com
Japanese, Mandarin, French, French Canadian, and German versions of Lessons of a Lifetime are sold at retailers in those countries, plus through website links available at www.tomwatson.com/pro-shop/international-dvd
Watson has professional endorsement relationships with Adams Golf, Executive AirShare, Golf Digest, The Greenbrier Resort, MasterCard, Polo Ralph Lauren, Rolex, Transamerica Corporation and Titliest.
A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.
Tom Watson www.tomwatson.com