Global Edition

Golfbug TV links up with European Tour

12.01am 7th November 2006 - Media, the world’s first broadband TV golf channel, has established an agreement with The European Tour as part of its ongoing objective of becoming a global golf offering.
Under the agreement, will now broadcast a two-minute news highlights package of each European Tour event on a weekly basis allowing golf fans around the world to keep up with professional golf on The European Tour’s international schedule.
From January 2007, will also be showing archive material from the European Tour which will change on a monthly basis.
“ is delighted to be showing the best of European golf on a weekly basis as we have a lot of viewers from Europe, especially from the Scandinavian countries which are very keen on their golf,” commented Andrew Cooke, founder of “It also gives our viewers from other parts of the world a chance to keep up with what’s happening in European golf and ideally develop a long term interest in it.”
The 2007 European Tour international schedule, with a minimum of 50 events, gets under way this week in China with the HSBC Champions tournament at Shanghai’s Sheshan International Golf Club from November 9-12.
European Tour director of new media, Mark Lichtenhein, welcomed the new link with He said, “The technology advances over the past decade have created numerous opportunities in the media environment. Our arrangement with reinforces the global reach and profile of The European Tour through this innovative new platform.”
The number of golf fans watching is growing by the day and the statistics indicate that more and more people will be turning on their pcs and laptops to entertain themselves and to pursue their hobbies such as golf.
In addition, recent global trends show that people spend more time surfing the internet than watching TV and the rise of broadcast access and internet hotspots indicates that the trend will continue apace.
In general offers golf enthusiasts the chance to watch an informative and entertaining daily schedule of golf TV programmes and access information on all things golf direct from their pc. Available free-to-view and on-demand 24/7, the channel combines programming with the latest news from the professional tours, highlights of past tournaments from around the world, reviews on some of the world’s best courses and resorts, interviews with leading personalities in the game, as well as reviews of the latest equipment and expert instruction. is also looking to carry on the fun and humour that golfers share on the course at the weekend on the internet by including additional site attractions such as the chance to interact with a regularly-updated golf blog and to enter light-hearted competitions.
“Using broadband TV as the medium to broadcast means that can combine the best of traditional broadcasting with the control and interaction you would expect from a website,” explained Cooke. “Viewers are able to watch a daily schedule of programming, but also view video content on demand when and where they wish as long as they have access to a pc or laptop and a broadband connection; at home, at work or whilst travelling.”

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