Global Edition

‘Chip and Spin’ receives first-class approval

8.25am 5th May 2008 - Media

Chip and Spin, the UK’s newest golf consumer magazine, is to be distributed to a selection of the world’s leading airlines following its successful launch last month.

The publisher Get Noticed Ltd has agreed an annual deal for the title to be made available to passengers in the first-class lounges of airlines including Virgin Atlantic, Emirates, Cathay Pacific, American Airways, Air France, US Airways, KLM, BMI and FlyBe.

Chip and Spin is already available for retail (£3.25) at more than 250 driving ranges across the UK and at all Nevada Bob’s golf retail outlets, while it is also distributed to every UK golf club and selected clubs throughout Spain and Portugal and can be subscribed to online for just £2 per month.

But this latest agreement means that the magazine can offer an all-encompassing package and reach all sections of golfers – a first in the UK golf magazine market.

David Grahame, project manager for Chip and Spin, said, “Just six per cent of the four million golfers in this country buy a golf magazine and this is something we are very keen to address.

“There has to be a reason why people don’t buy one regularly – whether it be they are too expensive or not accessible. We want to get Chip and Spin into the hands of as many people as possible and the agreement with the airlines will help us to do that. We have something that no one else can offer.

“Through the driving ranges, first-class lounges, retail outlets and subscription services, we will be able to reach golfers when they are practising, playing, travelling, buying or simply looking to read in the comfort of their own home.”

Get Noticed Ltd, the UK’s largest golf media contractor based in Cheshire, launched Chip and Spin at the start of April. The second issue of the magazine will be available in the airline lounges from 8th May.

Leading golf names Nike, TaylorMade and Oceanico have joined the list of companies advertising in Chip and Spin while the magazine attracted plenty of interest when it officially unveiled its online subscription service at the London Golf Show.

Chip and Spin will include in the coming months a number of new features including dedicated sections for seniors, ladies and juniors and ideas for clubs to generate more revenue, while also reflecting the real issues affecting their readers and focus on topics not usually covered by other golfing publications.

“We believe that there are several excellent magazines in the marketplace currently but there are some that don‘t offer the golfer value for money or quality editorial,” concluded Grahame.

“The market needs to change and we are hoping to take a lead in this area. Taking this approach not only benefits advertisers in the long run but also supplies the readers with more relevant information.”

Chip and Spin

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