Global Edition

Topgolf Redefines Golf Lessons with TopgolfU

7.37am 6th October 2014 - Management Topics

Link to GolfEnvironment.org

TopGolfLessonsGolf entertainment leader Topgolf International, Inc. has launched Topgolf U, a new golf instructional program developed to help grow the game. With lessons starting at $20, Topgolf® aims to attract a wide audience of player hopefuls, from juniors to adults and novices to experts.

Topgolf U combines the fun, high-energy environment of Topgolf with world-class, PGA-certified instructors using the latest mobile video technology from Ubersense to analyze and improve players’ swings. The lessons are being offered at all 10 existing Topgolf locations across the United States. The four types of Topgolf U lessons available include:

“Topgolf is unlike anything else in the golf world, and we wanted to make the lesson experience just as remarkable,” said Topgolf Director of Strategic Partnerships, Rodney Ferrell. “By combining the buzzing atmosphere of Topgolf with some of the finest teaching pros in the world using the latest technology, we’ve truly redefined the golf lesson. Put simply, Topgolf is making golf affordable, easy to learn and – most important – fun.”

Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track the accuracy and distance of players’ shots. With climate-controlled hitting bays, Topgolf allows fans to enjoy playing the game year-round. The concept has been especially popular among the millennial generation, with more than half of its guests between the ages of 18 and 34. In July, Topgolf was recognized on HBO’s Real Sports with Bryant Gumbel for helping revitalize golf.

Today, Topgolf employs up to three golf professionals at each location. The company has pledged to cover the costs associated with each professional’s PGA dues and certification process.

“The introduction of Topgolf U is one of the most important things this company has ever done,” said Topgolf CEO Ken May. “The program symbolizes our commitment to spreading the love for the game of golf and making it more accessible to people of all ages and backgrounds. We look forward to expanding Topgolf U and other programs like our Summer Academy for kids, our offerings for high school golf teams, and more. This is just the beginning of the golf programming Topgolf plans to offer.”

Read GBN.com’s report of TopGolf’s launch at Watford, Hertfordshire, England in September 2000

For more information regarding Topgolf U, visit www.topgolf.com/lessons

Topgolf www.topgolf.com

Link to GolfEnvironment.org
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