Global Edition

Taste Of In-Demand Training Programme At Day Of Seminars

12.13pm 10th January 2014 - Management Topics

59club logo gold_290956Participants in 59Club‘s day of seminars, ahead of the brand’s annual awards’ evening, will get a taste for the training and development provided by the company, famed for its benchmarking and training service.

59Club’s unique programme has already benefited hundreds of golf clubs and venues across the UK as the company has seen an increase of more than 100 per cent for its training services. And that will be one of the facets of the business to be discussed in the seminars.

Newark Golf Club is just one of 47 venues to have benefited from 59Club’s training programme this year, and the club’s golf operations manager, Simon Collingwood, said: “We have undertaken additional training with 59Club, where the team went through the weakest points of visits and the areas where we consistently needed to improve. It was an opportunity for staff to discuss our procedures with an independent person with an objective view.

“This has increased staff awareness, among both the golf shop team and clubhouse staff – and early indications of further improvements are encouraging.”

Matt Roberts, the director of 59Club responsible for training and development, said: “We have held training workshops with 47 golf clubs and venues over the past 12 months, and both the feedback and results have been very encouraging.”

Roberts and fellow director Simon Wordsworth will be among the company principles delivering the seminars – focused on the effects of good customer service on profit margins – on Monday, February 24, at four-time Ryder Cup venue The Belfry. And, in the evening, BBC sports presenter Dan Walker will take on compering duties for the fourth annual 59Club service excellence awards in February.

The 59Club awards’ evening – sponsored by;; Swatkins; Methven; Felicitas Media; and Pro Shop Europe magazine – is regarded by many as the ‘Oscars’ of the golf service industry.

Previous award winners include this year’s host club The Belfry, 2010 Ryder Cup venue Celtic Manor Resort, The Vale Resort, Marriott, De Vere, Wentworth, StokePark and Goodwood, among many others.

Awards up for grabs include the ultimate golf experience; golf group of the year; golf operations team of the year; sales team of the year; and best retail experience, plus a number of individual accolades. And 59Club will also be awarding the highly valued Gold Flags, for which only five venues in the UK achieved the required standard in 2012.

59Club, Europe’s leading golf-specific mystery shopper service and a PGA Official Supplier, is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

The unique benchmarking and training service has already benefited hundreds of PGA members and golf course operators, who utilise the company’s performance analysis tools to enable managers to compare their standards of customer service and facility offerings to those perceived as their main competitors.

The core service includes a series of mystery shopper recorded-enquiry calls and live visits, followed up with regular analysis and training to ensure venues can identify trends and improve, or maintain, service standards.

For further details of the 59Club’s prestigious awards dinner, on Monday, February 24, 2013, please contact Simon Wordsworth on


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