Global Edition

 

Launch of Scottish Golf Card

12.52am 14th April 2009 - Management Topics

To kick start the Scottish Golf Awareness Week, the SGU and SLGA have launched the Scottish Golf Card exclusively for golf club members as an added incentive, enabling them to take advantage of a 50% reduction off standard green fees at golf clubs participating in the programme.

The new initiative has hit the ground running with over 70 clubs now accepting the Scottish Golf Card across the country, with that total increasing daily. For just £10, the card – the first of its type launched by the SGU and SLGA – will enable club members to take advantage of great savings as well as help clubs to increase capacity on their fairways.

Scottish Golf development manager Andy Salmon commented, “I am delighted with the initial response to the Scottish Golf Card by both clubs and members alike. The number of clubs taking the Golf Card is increasing all the time which gives greater choice and value to golf club members. The benefits are twofold, in addition to this reward for membership, clubs can increase volume on their courses, so this really is a win, win situation.

“I would urge any club which is concerned about decreasing memberships and revenues to promote the card to their members and accept card holders at their course.”

He concluded, “In the current climate golf club members like everyone else are looking for added value and ways of cutting costs and the Scottish Golf Card can reap great benefits for those wanting to take a short golfing break or golfing holiday in Scotland, or for those who just like to play other courses.”

Among the courses already signed up to the initiative are the Marriot Dalmahoy in Edinburgh, the ancient links of Royal Montrose and the Murcar Links to name but a few, with more clubs indicating they will come on board shortly.

The card can be purchased via an application form at www.scottishgolf.org. Club memberships are verified before the card is issued.

Scottish Golf Union www.scottishgolfunion.org

       

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