Global Edition

adidas to showcase upcycled plastic products at The Players Championship

2.59pm 9th March 2020 - Innovation Centre

Adidas’ commitment to using fewer plastics in its range of golf products will be highlighted in the footwear and apparel being worn by some of its tour staff at this week’s Players Championship at TPC Sawgrass.

Adidas players competing in The Players will be wearing select apparel and footwear made from upcycled plastic waste, a first in the sport. This environment-friendly capsule of apparel and footwear for both men and women is available from today (March 8).

adidas PrimeBlue collection

The more sustainable collection is made from adidas’ new ‘PRIMEBLUE’ material, which is made in part with Parley Ocean Plastic . This upcycled plastic waste is intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. It is then turned into high-performance polyester yarn used in apparel and footwear.

The special PRIMEBLUE collection will feature two polos and shorts for men, and a sleeveless polo and skort for women. It also includes limited edition footwear for both men and women made from upcycled plastic waste.  The unique footwear takes its design inspiration from adidas’ new CODECHAOS shoe.

The PRIMEBLUE capsule is part of a larger strategy announced last month that outlines adidas’ aim to end plastic waster. In the spring/summer 2020 golf collection alone, 71% of the apparel and 75% of the footwear uses material made from recycled polyester.

The collection is available now on adidas.com and at select retailers nationwide.

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