The biggest golf club demo day of the year, featuring the latest equipment from all the major manufacturers, will take place at Golf Live from 18-20 May.
British golfers will have the best opportunity this year to test more clubs than anywhere else with brands including Callaway, Wilson, Cleveland, Mizuno, Yonex and Cobra showcasing their latest equipment on the 30-bay driving range specially constructed at the London Golf Club.
James Goode, Golf Live’s event director, said: “Since launching Golf Live we’ve always strived to create unique opportunities for golfers within every element of the event, now we have that for club testing.
“There will be more golf equipment to try at Golf Live than anywhere else in theUKthis year and all the big brands will be represented. There are big plans for how this will work across the various practice areas with tour trucks and other elements and we are meeting with manufacturers at the PGA Merchandise Show inOrlandowhere we’ll finalise the details.”
And not content to rest on their laurels, Goode and his team will also use the trip toOrlandoto scour the gargantuan golf event for the latest products and innovations from around the world, with a view to bringing them back to theUK.
Goode added: “While having all the big brands at Golf Live is a massive coup for us, it’s not all about the manufacturers. We want to be able to show golfers the newest gadgets, the latest fashions and everything else within the game.
“If something new is going to benefit golfers in theUK, we want them to see it first at Golf Live, and we’re very keen to work with companies that can add something to our visitor experience.”
Golf Live takes place at the London Golf Club from 18-20 May. Exhibitors already confirmed for the event include Callaway, Cleveland, COBRA-PUMA, Srixon, Mizuno, Wilson, Yonex, Titleist, Golfbreaks.com, Celtic Manor Resort, Marriott Hotels, St Andrews Golf, Turnberry Resort and many more.