TaylorMade-adidas Golf has announced that all of its brands – TaylorMade, adidas Golf and Ashworth – will participate in the 59th PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida,January 26-28, 2012.
After a successful return to the global industry’s annual business event in 2011, each TMaG brand is planning a range of exciting activities for Show week, including the launch of a multitude of new products across all categories at the Outdoor Demo Day and within their expansive multi-brand “clubhouse” exhibit space on the Show Floor.
“The PGA Merchandise Show is and always has been a premier place to launch new products and generate excitement among our customers and the media,” said TMaG CMO Bob Maggiore. “We believe the PGA Show will help kick-start what we’re confident will be another huge year for our industry-leading brands.”
TMaG made an industry splash at last year’s Show when they erected a tri-branded anchor exhibit that included an exclusive driving range and café. LPGA Tour stars Paula Creamer and Natalie Gulbis made special appearances to help launch TaylorMade’s white metalwoods – the R11 and the Burner SuperFast 2.0 line of drivers, fairways and Rescues – of which two million units will be sold globally by the end of 2011.
“The family of TaylorMade-adidas Golf brands made an exciting return to the PGA Merchandise Show in 2011,” said PGA of America President Allen Wronowski. “We are pleased that PGA Professionals will have the opportunity to once again learn about and experience their newest products while connecting with company leadership in 2012.”