Global Edition

SPORTS MARKETING SURVEYS INC. to play key research role at IGTM in Belek

1.04am 15th November 2011 - Exhibitions & Conferences


John Bushell, managing director of SPORTS MARKETING SURVEYS INC

SPORTS MARKETING SURVEYS INC. has joined forces with Reed Exhibitions and become the ‘Official Research Partner’ of the International Golf Travel Market (IGTM) 2011.

As Official Research Partner, SPORTS MARKETING SURVEYS INC. will undertake important tourism research during IGTM that will be of significance to many of the 600 golf tourism suppliers and 350 pre-qualified buyers who are registered to attend the event in Belek, Turkey, from 14-17 November.

SPORTS MARKETING SURVEYS INC. isEurope’s leading golf research consultancy working with the major equipment manufacturers, governing bodies, and golfing venues. For many years it has carried out the official equipment census for The European Tour.

The team from SPORTS MARKETING SURVEYS INC. will be exhibiting at IGTM and will carry out a detailed survey among suppliers and buyers to produce a stronger understanding of golf tourism in Asia; talking in detail to tour venues, tour suppliers, travel operators, IGTM organisers and media.

The detailed research will then be organised into an easy-to-follow presentation that demonstrates opportunities and challenge in this market, and will be made available to IGTM exhibitors and a wider travel audience.

John Bushell, Managing Director of SPORTS MARKETING SURVEYS INC., said: “We are delighted to be the Official Research Partner of IGTM 2011 and will be striving to deliver added benefits to all attendees of this industry-leading event.

“Providing more insight into the Asian golf market is both highly exciting and very necessary at a time when a market like this is developing. We think it is essential for tour operators to have a better understanding of a key growth area so that golf tourism suppliers at all levels can identify and meet the needs of the region, and help all involved with developing the Asian golf travel business have real insight and then tailor their golf services to achieve maximum impact.”

Peter Grimster, Event Manager, IGTM, said: “We are delighted to welcome SPORTS MARKETING SURVEYS INC. as our Official Research Partner. IGTM always looks to equip our suppliers and buyers with the best possible information on international markets. We believe that the SPORTS MARKETING SURVEYS INC. team will be able to provide some unique insights for IGTM attendees that could help them drive their businesses forwards in the future.”

The second piece of research carried out by SPORTS MARKETING SURVEYS INC. will again draw on IGTM attendees but also the full customer-base of Reed Exhibitions, plus readers of UK-based Golf Monthly magazine, and will explore in more detail consumer behaviour and habits in golf tourism. This will create a better understanding of all the influencers of a golf consumer and how these affect his/her buying decisions.

Research into the travel market and consumer behaviour has become a specialism for SPORTS MARKETING SURVEYS INC. The company carried out tourism monitoring surveys for Visit Wales from 2003 in the build up to, and then the legacy of, The Ryder Cup, and has completed recent Outbound Golf Tourism studies forEngland,Germany,FranceandSweden.  

John Bushell added: “IGTM is always a superbly run event for all concerned and our team really looks forward to making contact with attendees and helping them with enquiries they may have in any area of sports research. We would like to thank Reed Exhibitions again for this exciting collaborative opportunity.”


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