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Official Equipment Census for The Celebrity Cup at GolfLive

8.38am 9th May 2013 - Exhibitions & Conferences - This story was updated on Thursday, May 9th, 2013

sports marketing website As the official provider of the Equipment Census for the European Tour, SPORTS MARKETING SURVEYS INC. will complete a full equipment evaluation of all teams and players at The Celebrity Cup.

The census will be done in full, as if participants were about to tee it up on the full Tour, with each player’s clubs, ball, hat, and shoe being recorded on the first day of the international match.

As part of Golf Live taking place at the Celtic Manor Resort, the official equipment census will enhance the experience for these celebrities and help the participants understand the pressures, commitments and requirements of players on the European Tour.

The Celebrity Cup is in aid of the Elizabeth Montgomerie Foundation and comes alive on Saturday 11th May.

Featuring teams of six celebrities representing England, Ireland, Scotland and Wales at Golf Live 2013 the objective is to create a fun – but competitive – event to develop golf in Wales and beyond.

The Celebrity Cup is an important part of Golf LIve 2013 to promote golf to a new audience, as well as current golfing fans, and encourage new players to take up the game and those currently playing to play more.

“Having SPORTS MARKETING SURVEYS INC. undertaking an Official Equipment Census for all players will only enhance the experience for the Celebrities – as well show them how much players today are in the public eye,” said James Goode, organiser of Golf Live.

Richard Payne of SPORTS MARKETING SURVEYS INC. said: “We believe that golf fans will be interested in the equipment the celebrities are using, and we just hope that there will not be any need for penalty shots or disqualification through carrying more than 14-clubs, or play with any non-conforming equipment”.

“However, most importantly, we just want the Celebrity Cup to be a fabulous showcase and act as a catalyst to get more players into the game, and to encourage those current golfers to get out and play more often in 2013” Payne added.

SPORTS MARKETING SURVEYS INC. is the official providers of the Equipment Census for the European Tour, and also at The Wimbledon Championships for the AELTC; and provides speciality research and consultancy across the sports industry.


Golf Live & The Celebrity Cup


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