Global Edition

Midlands Golf Week joins forces with National Golf Show

8.23am 19th March 2012 - Exhibitions & Conferences

Golf clubs across the region are backing the second Midlands Golf Week – which is being held from 9th-15th April and offers a wide range of activities to encourage would-be golfers to give the sport a try.

Now the week-long festival has also joined forces with The National Golf Show, which takes place at the Birmingham NEC on 20th-22nd April and offers a unique showcase for both the technical and lifestyle sides of the sport. The show, now in its sixth year, has established itself as the perfect opportunity for golfers to see all that the sport has to offer – including the latest equipment, clothing and innovations and will provide the perfect partner for Midlands Golf Week.

Sharon Heeley, regional development officer for England Golf, says: “We are delighted that The National Golf Show is supporting the work of the region’s clubs by helping us to introduce the sport to even more people.

“Midlands Golf Week offers the chance for people to swing a golf club for the first time and enjoy a fun introduction, while clubs will be offering further coaching opportunities and a pathway into future membership. Our partnership with The National Golf Show is a great way for people to have a look at the equipment on offer and get expert advice on developing their involvement in the game.”

Ian Mullins, Marketing Director of The Golf Show Group, said: “We are delighted that we have been able to partner up with Midlands Golf Week in the run up to our National Golf Show in April. It was obvious as soon as we sat down with Sharon and her team, they would provide a perfect fit for us both geographically and thematically.”

He went on to say: “We are proud to be associated with Midlands Golf Week which is a fantastic vehicle for raising the profile of the game at grass roots level and we look forward to seeing all their new recruits at our show!”

Damian Benstead, MD of The Golf Show Group, added: “This is a superb opportunity for us to work with people in our industry that truly believe in growing the game and we wish them every success in their mission at raising the profile and participation in the sport to new audiences.”
The inaugural festival was backed by more than 80 clubs who organised a range of activities that made it even easier for would-be golfers to give the sport a try.Midlands Golf Week, launched just 12 months ago, pulls together clubs from across seven different counties in the heart ofEngland with one simple aim – to encourage more people into the sport of golf.

The 2012 Midlands Golf Week looks to build on last year’s flying start when more than 1,200 would-be golfers get involved in free taster sessions and coaching programmes.

The website is being used to share the best ideas as clubs prepare for 2012 and will once again include a full events listing.

For further information on Midlands Golf Week or the work of any of the County Golf Partnerships please contact Sharon Heeley, Regional Development Office.


A few days later The National Golf Show brings you the ‘World of Golf all under one roof’ incorporating all the best brands, equipment, clothing and innovations.

The show will include a diverse range of exhibitors from leading equipment supplies to clothing, travel destinations to tuition with PGA coaching in a specially designated putting and short game area. There will also be advice on health and nutrition, custom fitting of clubs as well as all the latest golf gadgets. The fun side of the sport will be highlighted through special trick shot shows and competitions with prizes to be won.

National Golf Show

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