Global Edition

GOLF EUROPE 2009 – earlier schedule and new/old venue

1.05am 3rd October 2008 - Exhibitions & Conferences

In 2009, GOLF EUROPE, which over the years has become one of Europe’s leading trade shows in the golf industry, will be held from September 27 to 29 (Sunday to Tuesday), and thus move to its new time slot, beginning on the last Sunday in September.

The new dates are accompanied by a move of the event to a different location; beginning in 2009 the Munich Order Center M,O,C, will become the venue for GOLF EUROPE, as it was when Golf Europe began in 1992.

Messe Mà¼nchen GmbH, the organizer of GOLF EUROPE, is making this move with particular regard to the trend towards increasingly earlier product introductions, even by the hardware suppliers. The earlier dates benefit clothing and apparel suppliers in particular, and will help to generate potential new exhibitors for GOLF EUROPE from the textile sector.

The schedule change will also improve general conditions for exhibitors and visitors: the event will no longer overlap with EXPO REAL, thus releasing more -and less expensive hotel rooms for the duration of the show.

Additionally, GOLF EUROPE will benefit from the great popularity of the M,O,C as a venue among members of the sporting goods industry. Leading sporting goods brands present their products all year round in the show rooms of the M,O,C, thus encouraging exhibitors to use the event as an order as well as an information platform.

The capacity of the M,O,C fits the space requirements of the golf community perfectly and provides a special, exclusive atmosphere.

Manfred Wutzlhofer, chairman of the general management of Messe Mà¼nchen GmbH, said, “Thanks to its versatile exhibition space the M,O,C, offers many advantages. While the exhibiting brands have plenty of space throughout the halls to present themselves and their brands, the show rooms allow an appropriately deeper concentration on ordering. In the future, GOLF EUROPE will be known as an innovation and information, as well as an order event.”

Armin Wittmann, project manager GOLF EUROPE, commented, “Thanks to the versatile presentation options at the M,O,C, we believe that GOLF EUROPE will further expand its brand range and thus position itself more strongly as the leading trade show in the European golf industry.”

Industry reaction to the change of dates and venue has been generally supportive but some have pointed out that there will now be a conflict with next year’s Swedish Golf Trade Fair – Golfmà¤ssan – which is due to be held at Jönkoping from 29th September to 1st October 2009.


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