Global Edition

Big brands and The Belfry back Golf Show NEC

11.30am 6th September 2007 - Exhibitions & Conferences

The Golf Show, NEC Birmingham, is a new event for the National Exhibition Centre, but its sister show, the London Golf Show, is now in its fourth year at ExCeL in the city’s Docklands area – and the Birmingham show is set to copy that successful template.

At the NEC from 16th – 18th November golfers will have the opportunity to receive the same professional treatment as three major winners, two European Ryder Cup heroes and the women’s world number one at The Golf Show, NEC Birmingham.

PING and Cleveland have signed up to be at the show and both will be bringing their custom-fitting vans giving golfers the chance to enjoy an experience usually reserved for top professionals. Between them the brands work with Vijay Singh, Chris DiMarco, Angel Cabrera, David Howell, Lee Westwood and Lorena Ochoa, among a host of others.

And PING will be using the opportunity to showcase its Rapture range along side the brand new G-10 series, which is not yet available in the UK.PING will also be providing all the putters for the show’s putting green allowing golfers to try out their entire range.

Both PING and Cleveland will be showcasing their full array of products on the indoor driving range in addition to custom-fitting golfers throughout the three days of the show. And once visitors have been measured up they will be able to buy their purpose-built equipment in the american golf store.

Andy Barwell, managing director of the Golf Show Company, said, “It’s great to have brands like PING and Cleveland not only coming to the show but offering so much to our visitors. People want to see all the latest equipment and this is the perfect chance, and we’re particularly delighted that PING has chosen the show as one of the first places to put their new range in front of such a large number of golfers.”

The Belfry’s Gary Alliss will lead a team of Belfry professionals in providing free coaching. The four-time Ryder Cup venue has signed up as an official partner to the show and will have a large presence at the NEC with a specialist coaching area.

Gary Silcock, The Belfry’s director of golf, said, “Becoming a partner to The Golf Show, NEC Birmingham, was an easy decision for us. The success of the London Golf Show is well documented and there seems no reason why, at last, we should not have a well-attended show in the region.

“As the area’s premier golfing destination and venue – and with our superb academy facilities – we were delighted to be able to become involved with the show on so many levels. It gives our teaching professionals the opportunity to work with people who might not otherwise have considered The Belfry for their golf tuition. There will be prizes to be won and many more interactive opportunities.”

Andy Barwell said, “The Belfry has really entered into the spirit of things by not only taking partnership status and a large stand, but by also offering some great prizes before and at the event, and lending their own marketing support to the show by way of hosting several of our events.”

The BBC will also be at the Birmingham show, mirroring its involvement in London – the only difference being that it’s BBC WM which partners the NEC show and broadcasts live while BBC London carried out all manner of broadcasts from the ExCeL event.

Visitors to the show will enjoy a giant retail store; a specially-constructed indoor driving range; the chance to go head-to-head with celebrities; the opportunity to sink a 100ft putt; the best in golf fashion; numerous interactive attractions, many with amazing prizes; and an area dedicated to junior golf with free coaching, fun and games and prizes.

And new for The Golf Show, NEC Birmingham is the Innovations area, where the designers and retailers of the myriad latest golf gadgets will be demonstrating dozens of game-improvement ideas.

The Golf Show NEC

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