Global Edition

Yamaha And Lister Wilder Sign Golf Car Service Dealer Agreement

12.04pm 26th November 2021 - Corporate

Yamaha Motor Europe N.V., Branch UK is pleased to announce a Service Dealer agreement with Lister Wilder, the Reading-based distributor of Agricultural, Arboriculture, Construction, Golf and Groundcare equipment.

In 2019 Lister Wilder was appointed a Yamaha sales dealer for golf cars and light electric vehicles. Now, following the signing of this Service Dealer agreement, they will also offer service and aftersales support to ensure exemplary levels of customer care to golf courses across the south and southwest of England.

Commenting on the signing Yamaha’s Dan Palmer, Manager, Golf Cars said, “After reviewing a number of key service areas to support the growth of our direct hire business, we introduced this new initiative, appointing Service Dealers to significantly upgrade our aftersales support to customers. Our previous business model was to provide in-house service support using mobile technicians from our service centre on the south coast. 

“Now, we have a respected premium family-owned and family-run business with a reputation for impeccable service and customer care supporting our customers from their branches in Bristol, Reading, Cirencester, Guildford and Ashford. This will enable a more efficient, effective and flexible service provision in which we aim to exceed customer expectations.

“Lister Wilder are the first of our distribution partners to sign a Service Dealer agreement and are a perfect fit, with a business philosophy reflecting the ethos here at Yamaha.”

Neil Davis, Group Service Director at Lister Wilder added, “We partnered with Yamaha in 2019, marketing and selling golf cars and light electric vehicles. The success of our sales role for these products resulted in our appointment as ATV dealers, as well. Now, we can celebrate the award of Service Dealer status, providing a bespoke, all-encompassing service for golf course operators.

“We are delighted that Yamaha have put their trust in us to support this new strategy, enabling golf courses access to Yamaha’s product offering through their direct hire programme, which removes third party finance agreements and offers true fixed costs, together with all round support.”

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