Global Edition

US style golf marketing comes to Ireland

7.50am 11th June 2008 - Corporate

A new business has launched in Ireland offering resorts and other golf courses the opportunity to take their business into the future, with state-of-the-art technology backed by golf marketing methodology proven in the most competitive US markets.

Dermot Dalton, business development manager, says that Golf Marketing Services, in cooperation with Marketing Commander (USA) and Club Prophet Systems, brings to Ireland for the first time, market-leading marketing websites and golf management software.

“Our unique philosophy of using only proven profit-driven methods has brought success to hundreds of clients and Marketing Commander website technology is the most dynamic and productive of its kind today,” said Dermot. “Club Prophet Systems golf management software is used by over 800 clients worldwide and is rapidly gaining a winning reputation in Europe.”

Dermot Dalton, who is soon to release a 20 year report on Irish golf, foresees changes for the industry.

“Having being closely linked to property development in recent years, the obvious slowdown in this area has already begun to affect golf projects. We have now reached a position of oversupply as the US did fifteen years ago and the UK in the last ten years and the business is set to become ever more competitive.

“The future for serious golf businesses lies in taking online marketing more seriously and taking control of those offline elements which have traditionally been expensive to maintain. Golf Marketing Services is uniquely positioned to aid those golf courses who want to present themselves as market leaders in Ireland.

“Our website having just gone live will illustrate what our Full Service Marketing can do for you.”

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