More than 35,000 rounds of golf that were played on Troon International courses in 2018 were booked via its new tee time booking app, a service launched to simplify the way golfers secure their start times in late 2017.
The app currently provides for bookings at 19 Troon golf courses in the UAE, Oman, Bahrain, Egypt, Australia and Malaysia at the click of a button. These include world-famous names such as, Abu Dhabi Golf Club, the Address Montgomerie, Dubai, Cape Wickham, Australia and The Els Club Malaysia.
As a result of its ease of access, the app recorded 35,892 bookings in 2018 from both members and non-members. Beside the obvious revenue benefits, more and more members are enjoying the convenience of booking via the app, reducing pressure on the telephone lines and speeding up the process for the user.
Paul Emmerson, a member of The Els Club Dubai, noted: “Downloading this app has made booking tee times at Troon venues so much easier. With a few easy taps I can view availability across a range of courses, secure and pay for my time and get on with my day.”
With the Australian and Egyptian locations having recently been introduced to the service, 2019 will see an even greater number of tee times being secured via the app over the coming months. In addition, a further new enhancement will mean that users will soon be able to book a golf lesson through the app.
Mark Chapleski, President of Troon International, said: “We are happy to report on such a successful year for the Troon International app. A lot of hard work has gone into its development and, with a busy year ahead of us, we expect to grow both the number of users and the rounds booked to exceed this 2018 record. The app is yet another example of the tools we provide to our properties to help them drive their businesses forward. Sitting alongside our Troon Rewards loyalty scheme, the Troon Executive Card and Troon Advantage, our reciprocal programme, we offer a multitude of channels to encourage discerning golfers to choose Troon International properties ahead of the competition”
The app, which can be found by searching for ‘Troon International’, is available for download on all platforms and smart devices.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.