Lamkin Corporation, a leading manufacturer of premium golf grips, proudly announces the appointment of Medi8 Limited as the company’s Marketing & PR consultancy for the UK & Europe. The relationship starts with immediate effect and will see Lamkin Grips significantly increase its presence in the UK, Ireland, Germany and Sweden during the coming months.
This appointment follows on from the announcement in February that with the acquisition of UK distributor, Lamkin International, Lamkin Corporation has now assumed complete control of its European distribution. Both moves indicate Lamkin Corporation’s desire to expand the company’s reach worldwide.
“Lamkin grips are already well received in the United Kingdom and Europe, but with new lines that offer genuine innovation and game enhancing performance we know that we can dramatically increase our market share here,” explains CEO Bob Lamkin. “I am confident that by working with Medi8 we can raise awareness of the brand and drive our consumer business forward through the key summer months.”
Kerri Kaufmann, Senior Director of Marketing, adds, “We are delighted to be working with Medi8. They have valuable, regional knowledge that has allowed us to tailor our marketing activities to suit each of the European markets. I have no doubt that they will be an excellent addition to our international marketing team.”
The traditional Crossline grip has always been very popular in the UK & Europe, but the company anticipates that demand of its newly expanded portfolio of 3GEN golf grips, including the R.E.L. 3GEN and the new i6 3GEN, will increase this year. Initial demand for Lamkin’s 2012 grip line has already exceeded initial expectations.
Superior grips for 85 years
Lamkin Corporation, a privately owned company headquartered in San Diego, is a leading producer of premium golf grips. For over 85 years, Lamkin has crafted superior grips that provide golfers with an enhanced playing experience. This history of excellence has made Lamkin the chosen grip of nearly every club manufacturer and golfers throughout the world. For more company and product information, go to Lamkin Grips.com.
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