Global Edition

 

TaylorMade No. One on European Tour

12.07am 1st June 2006 - Corporate

Vital to the performance of players on the European Tour is the equipment they use and TaylorMade was delighted to be the No.1 driver, utility club and iron at the BMW Championship.
The equipment counts at Wentworth mirror what has happened week in week out on the European Tour. Currently the No.1 Driver, Fairway Wood, Metalwood, Utility Club and Iron, the introduction of the r7 425, r7 Steel Fairway and rac MB TP irons has seen TaylorMade further establish itself as the preferred choice of leading Tour professionals. The success of TaylorMade on Tour is testament to its products and in particular movable weight technology.
Nearly two years ago, Retief Goosen put a driver in play at the MCI Heritage that incorporated a revolutionary innovation. The driver was the r7 quad and the innovation was Movable Weight Technology (MWT™), which allows players to change the CG location in the clubhead, and with it the launch conditions.
MWT proved an instant hit among world class and recreational players alike. The r7 quad was the No. 1 driver model on both The European and PGA Tour in 2005. So far in 2006 TaylorMade is the No. 1 brand of driver on the PGA Tour, European Tour, Champions Tour, Nationwide Tour and LPGA Tour. (Darrell Survey and Sports Marketing Survey brand counts).
Professional golfers are not only using MWT, they‘re also winning with it. Eighty-five professional golf tournaments around the world have been won by players using TaylorMade drivers that incorporate MWT
“On tour, many players reconfigure their MWT cartridges in response to course conditions or weather conditions, to try to increase their distance or control by promoting a higher or lower ball flight,” said Keith Sbarbaro, TaylorMade’s vice president of tour operations for the PGA Tour. “Also, if a player decides to try out a new driver shaft or loft, we always experiment with different cartridge configurations to find out which work best with the club’s new makeup to promote maximum distance and accuracy.”
“TaylorMade’s Movable Weight Technology has worked great for me,” said Sergio Garcia, a member of TaylorMade-adidas‘ Tour Staff who plays two clubs with MWT, the r7 425 TP driver and r7 TP 3-wood. “I really enjoy being able to change my ball flight by moving the differently weighted cartridges to different positions. Sometimes you have a day where your swing doesn‘t feel quite right and you have trouble either fading the ball or turning it over. You can change the position of the cartridges to put more weight toward the heel or toe to make it easier to hit the draw or fade that you want. Or if conditions are windy, like it often is at the British Open, you can move more weight to the front of the driver to keep your trajectory down. It gives you a lot of options. And one of the beautiful things about it is that you can easily change it from day to day, depending on how you feel or what the playing conditions are like.”
“From a clubmaking perspective it’s extremely rewarding to develop an innovation like Movable Weight Technology,” said Sean Toulon, TaylorMade’s executive vice president of product and brand creation. “But what’s most gratifying is knowing that golfers have grasped what it’s for and why it’s special, and that they‘re making use of it to improve the quality of their shots. Yes, there were plenty of naysayers at the outset. It’s a great feeling to know that most of those naysayers have become followers.”
TaylorMade www.taylormadegolf.com

       

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