Global Edition

swingSURE™ to insure The Celebrity Cup At Golf Live with Brand Events

10.35am 12th April 2013 - Corporate

Swing Sure Logo finalYUMAX are pleased to announce that their swingSURE™ products developed in partnership with Lockton Companies LLP have been made the official insurance provider for The Celebrity Cup At Golf Live, which takes place at Celtic Manor next month. The specialist insurance provider was chosen by the managing company of Golf Live, Brand Events, who are one of the biggest event organisers in the UK.

swingSURE™ will provide full cover for the entire event through its liability and inclement weather policies, which covers golf courses as well as events.

swingSURE™ were brought on board after Brand Events set up the new Celebrity Cup At Golf Live, which sees 24 celebs battle it out in teams representing England, Scotland, Wales and Ireland, over the famous Ryder Cup venue. As part of this arrangement swingSURE™ will be providing every celebrity with the chance to win £50,000 for the ELIZABETH MONTGOMERIE FOUNDATION if they are successful at scoring a hole-in-one during The Celebrity Cup whilst playing on the par-3 6th hole.

Brand Events are one of the biggest event organisers in the UK and can boast an impressive portfolio of events that includes Top Gear Live and Carfest.

Brand Events’ Event Director, James Goode, said: “swingSURE™ really understood our business and have been able to give us the cover we needed to put on an event of this scale. We are delighted to be working with swingSURE™ to ensure that The Celebrity Cup At Golf Live follows on from the previous successes of this event.”

On top of this, swingSURE™ is also running a charity hole in one competition at the event’s gala dinner, where anyone who makes a hole in one will win a further £50,000, which will be donated to the ELIZABETH MONTGOMERIE FOUNDATION.

Roger Wolfe, co-founder of swingSURE™, said: “With the scenes that plagued the 2010 Ryder Cup, which saw it stretch into a fourth day, swingSURE™ provides the most comprehensive cover for events of this nature.

“The elements can play a huge role in the success of events like The Celebrity Cup at Golf Live and yet it is the one thing we can’t control. This made swingSURE™ the perfect fit for Brand Events.”



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