Global Edition

 

Successful year for TaylorMade- adidas Golf

9.20am 14th January 2008 - Corporate

TaylorMade-adidas staff player Justin Rose captured the 2007 European Tour Order of Merit title in dramatic fashion by winning the Volvo Masters in November and in total 14 players won on the European Tour using TaylorMade® drivers.

TaylorMade once again dominated proceedings in the European Tour equipment counts finishing as No.1 Driver, No.1 Fairway Wood and No.1 Iron as stated in Sports Marketing Surveys “End Of Season European Tour Equipment Census”.

Drivers: thanks to the increasing popularity of the TaylorMade Burner® and r7® SuperQuadTM, TaylorMade drivers remained the No.1 Driver on the European Tour for the seventh consecutive year with 15 wins, accounting for 42% of the drivers in play, 17% more than their closest rival.

Irons: TaylorMade remained the No.1 Iron in use on the European Tour for the sixth consecutive year accounting for 23% of those played this year. TaylorMade irons also recorded more victories than any other brand with 11 over the course of the season. Dominance in the iron rankings gave TaylorMade three of the top five positions with the rac MB TP irons leading at 9%.

Balls: TaylorMade TP RedTM and TP BlackTM balls had a very successful 2007 with 5 aggregate wins this year on the European Tour, 11% of the total win count.

Footwear: adidas Golf also had a successful 2007 with 11 wins and 22% of players on the European Tour wearing adidas Golf footwear.

TaylorMade staff player wins included Graeme Storm in the French Open, Andres Romero in Deutsche Bank Players Championship, Retief Goosen winning the Qatar Masters, Peter Hedblom taking the Maybank Malaysian Open, Raphael Jacquelin winning the BMW Asian Open, Steve Webster’s victory in the Portugal Masters and of course Justin Rose winning the MasterCard Masters and Volvo Masters at the beginning and end of the 2007 European Tour.

TaylorMade-adidas Golf www.taylormadegolf.com www.adidasgolf.com www.maxfli.com www.rossaputters.com

       

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