The biggest footprint in golf hits Dubai as Nike Golf introduces its new SasQuatch driver to golfers across Europe, the Middle East and Africa. These unique clubs have already been seen on the European Tour this season and will be coming out of hiding once and for all following a launch to celebrate their availability throughout Europe at the Dubai Desert Classic this week
Many of Nike Golf’s best known tour staffers will be appearing at the tournament, not least of all ten-time major winner Tiger Woods fresh from his first win of the season at the Buick Invitational, his first win since his switch to SasQuatch.
The Emirates Club will be awash with sightings of the SasQuatch, as Nike Golf players step onto those famous fairways in SQ branded shirts, caps, bags and footwear, in honour of the SasQuatch’s arrival this month at golf shops and golf specialty stores across EMEA.
“We are justifiably excited about the arrival of the SasQuatch driver in store as it will finally give European golfers access to some of the most innovative new golf club technology currently available,” said Jan-Joris Keijzer, Nike Golf’s EMEA marketing director. “The fact that our tour staff are appearing this week at the Dubai Desert Classic in SasQuatch branded apparel and equipment is a mark of the respect that the professionals have for this new era of golf club production. I hope that the SasQuatch hardware will prove to be just as popular with the European golfing public once it hits the shops this month.”
The SasQuatch 460 Driver is available with a number of different lost and shaft options with selling prices starting at £249, €349, SEK 3195
Nike Golf www.nikegolfeurope.com