Global Edition

Major Win Leads to Major Consumer Offer

2.28am 3rd August 2012 - Corporate

Callaway Staff Professional and new Open Champion Ernie Els demonstrated the power and precision of the RAZR Fit Driver over the challenging fairways of Royal Lytham & St Annes, and to celebrate his win Callaway is offering golfers in the U.K. the opportunity of putting a RAZR Fit to the test with a very special winning deal.

From now until 30 September 2012, Callaway is giving £80 cash back on a RAZR Fit Driver purchased from and delivered by one of its Participating Preferred Retail Partners during the Promotion Period.

“Ernie powered his way to the Open Championship, averaging drives of 298.1 yards over the four rounds of competitive play, almost 15 yards further than the average drives for the total field.  It’s now time for consumers to also feel the full force behind RAZR Fit with this very special promotion,” said Managing Director of Callaway EMEA, Neil Howie.

RAZR Fit, Callaway’s first adjustable Driver, has been a sensation on Tour this season notching up 10 tournament wins worldwide – including three Major victories.

Featuring an OptiFit Hosel that adjusts the face angle in Open, Square or Closed positions at address to improve accuracy and trajectory, the RAZR Fit Driver also comes with two OptiFit weights, 12 grams and 2 grams, that shift the clubhead’s centre of gravity to promote either Draw or Neutral ball flights.

It couldn’t be easier for consumers to take advantage of this Major Win promotion. Consumers simply need to keep their receipt from the eligible purchase of their new RAZR FIT Driver made during the Promotion Period and then log on to where they can follow some simple steps to claim their £80 cash rebate.

“We want to make the game as easy as Ernie Els made it look at Royal Lytham & St Annes and what better way to herald Callaway’s quadruple Major winner than by giving the public this winning opportunity to hit it ‘Easy Long’ like the great man himself,” added Neil Howie.

Promotion Period is 23 July 2012 through 30 September 2012 or while stocks last. Age limitations and other restrictions apply. See for complete details.


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