Lynx Golf, one of Europe’s most forward-thinking golf equipment brands, has appointed the respected golf PR agency Power Marketing UK (PMUK) to handle their specialist media relations.
The Oundle-based agency, which includes Glenmuir, Sunderland of Scotland and GolfBuddy GPS in its client portfolio, will handle all golf media representation.
Said Lynx Golf Managing Partner, Stephanie Zinser: “As we continue to develop innovative golf products – such as the unique hot gas-filled Boom Boom2 driver – building a strong relationship with the UK golf media will be critical.
“PMUK has been successful at establishing golf brands on an international basis and their market expertise and knowledge will be a great asset to us.”
PMUK will manage all golf editorial and advertising relationships and work alongside celebrity and lifestyle specialists, ThirteenPR.
ThirteenPR has been responsible for getting the Boom Boom2 driver into hands of celebrities such as Another Level’s Dane Bowers, Blue’s Antony Costa, footballer Ian Wright and TOWIE’s Mark Wright.
Said PMUK’s Creative Director, John Kelly: “We love what Lynx are doing at every level. It’s an exciting, forward-thinking brand which is challenging the way golf equipment is made and marketed.
“Lynx has an exceptional story to tell with the Boom Boom2 and we’re really looking forward to working with the team to raise its profile in the golf market.”
Lynx Golf www.lynxgolf.co.uk
Power Marketing UK www.pmuklimited.com