Global Edition

Huxley Golf Strikes New Distribution Deal for Central Europe

12.30am 14th March 2013 - Corporate

Jiří Votroubek, Owner and Managing Director of Huxley Golf Bohemia (left), alongside Richard White, Huxley Golf Installation Manager (right)
Jiří Votroubek, Owner and Managing Director of Huxley Golf Bohemia (left), alongside Richard White, Huxley Golf Installation Manager (right)

Hampshire-based Huxley Golf, the PGA’s official supplier of all-weather golf surfaces, has announced the appointment of a new Authorised Distributor and Installer for both the CzechRepublic and the Slovak Republic. Huxley Golf Bohemia will bring world-class all-weather professional greens, tees and practice aids to what is one of the fastest growing golf markets in Europe.

Located in the heart of central Europe, the Czech and SlovakRepublics are countries in which the game of golf enjoys growing participation levels, with over 100 golf clubs and 50,000 registered golfers in the CzechRepublic alone. Winter often brings an unsettled climate to the region and so, to combat this, both countries play host to a significant indoor golfing market, ensuring keen golfers can continue to practise whatever the weather.

Huxley Golf Bohemia will be looking to tap into the potential of this indoor market, supplying and installing the very best in realistic, durable putting greens for both commercial and private customers. The company will also be looking to improve the outdoor practice areas of the region’s leading golf courses and resorts, extending the opportunity for golfers to practise outside by supplying and installing Huxley Golf’s tournament quality, all-weather low-maintenance surfaces.

Huxley Golf Bohemia’s Owner and Managing Director, Jiří Votroubek, said: “We have an enormous commitment and passion for the game of golf and this exciting new partnership will enable us to continue to raise standards and participation levels across the region. Already, we have installed one of Huxley’s tournament-quality greens at the putting studio of Albatross Golf Resort, which has been consecutively voted the best course in the CzechRepublic for the last three years now. These kinds of high-profile installations can only benefit Huxley Golf Bohemia in driving awareness of the new standard in high-quality, low maintenance surfaces available.”

Paul Huxley, Director of Huxley Golf, said: “This is another fantastic partnership that further expands Huxley Golf’s global distribution network. Jiří is a perfectionist and a real business leader in Europe, and his integrity and knowledge of the local golf market will ensure that Huxley Golf Bohemia acts as a fantastic ambassador and distributor of our world-class products.”

An experienced businessman and golfing enthusiast, Jiří Votroubek is the founder and owner of Czech-company Bohemiatex, European leaders in the development and production of fibreglass products. A further division of Bohemiatex is Golf59, a company offering the very best in golf services, high-quality coaching and individually-tailored golf clubs, working alongside golf teaching professional and author of Play Better Golf, Colin Howe. Huxley Golf’s playing surfaces have already been installed in Golf59’s new cutting-edge European Putting Centre and Swing Analysis Facility, offering golfers unparallelled realism in ball roll, reception and speed.

Colin Howe said: “Many golfers opt to practise in simulators or hit from traditional golf mats during the long winter without realising how this can have a negative impact on their swing. The quality of indoor turf is therefore absolutely paramount to the quality of coaching and development. I’m delighted that golf clubs, resorts and even private homes will now be able to take advantage of the world’s leading all-weather surfaces, putting greens and practice aids, allowing golfers to develop their game with truly world-class facilities and surfaces that accurately replicate the conditions found on natural golf courses.”

Huxley Golf provides premier all-weather surfaces for golf around the world. Clients include training and coaching establishments, golf resorts, ranges and academies, as well as many well-known golfers and golf courses, including several Open Championship and Ryder Cup venues.

Huxley Golf Premier All-Weather Golf Surfaces www.huxleygolf.com

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here