The popular Greg Norman Collection of sportswear is to be distributed in the UK by Barrelfield Golf Europe, in partnership with the European master licensee ACM Products.
Launched in 1992, the Greg Norman Collection is inspired by the eponymous two-time Open champion – the man they call ‘The Shark’. Its technologically advanced sportswear is intended for active, sophisticated men and women between the ages of 35 to 55, and captures Norman’s powerful elegance, enthusiasm and passion for individual design.
It has been licensed, in Europe, to Netherlands-based ACM Products European apparel manager, Joost Toebast, said: “In looking for a partner to distribute the Greg Norman Collection in the UK we had to be able to locate a company which was as well-connected and responsive to potential market trends in the UK as we are in mainland Europe.
“And we believe we have that in Barrelfield Golf Europe, which will be the perfect partner for us in re-establishing the Greg Norman Collection as one of the best-selling brands in the UK. Existing clients can be assured that the transition to Barrelfield will be smooth, while we look forward to welcoming a number of new retailers to the fold.”
Established in 1992, and working out of a 20,000m² warehouse in Etten-Leur, ACM Products distributes a number of high-quality and well-respected brands throughout Europe, including Spalding, Clicgear, Soft Spikes, Golf Pride and Garmin, and already includes numerous large chains and independent retailers among its clients.
Ross Hastings, sales director for Barrelfield Golf Europe, added: “The Greg Norman Collection is a familiar and popular brand within the UK golf industry and it is a fillip for us to agree a partnership with ACM Products to act as distributer.
“We have said, since we launched Barrelfield Golf Europe, that we would specialise only in innovative, technologically advanced, quality products, and the Greg Norman Collection maintains those high standards. We are looking forward to working alongside ACM products and will certainly hit the ground running…”
Surrey-based Barrelfield Golf Europe is a subsidiary company of Barrelfield Media, which was established in 1982 and is one of the largest independent publishers of dedicated property titles in the country.
The company’s sales force is led by Hastings, the man who first introduced Callaway and Galvin Green to the UK. In a career which itself spans more than 20 years in the golf business, Hastings has also previously been the official distributor for Burberry and Cleveland, and has been employed by Jack Nicklaus and Srixon. His track record is impressive and his network of retail contacts unrivalled.
Barrelfield Golf Europe also distributes Kikkor Golf, a North American ‘street-style’ golf shoe brand; SwingSmart, a unique, lightweight golf swing analyser; and Chervo, the most prestigious of Italian golfwear brands.
ACM Products www.acm-products.com