Representatives from across the golf industry met at Carden Park last week for open discussions around how to grow the game of golf. Industry bodies, the media and leading golf brands were invited to join the American Golf conference.
Sky, The British Golf Industry Association, Sports Publications, The Golf Course Owners Association, National Golf Month and the company’s newly appointed charity, The Golf Foundation, were amongst those involved in discussions on how to grow the game.
Like many there, Doug Poole, the founder of National Golf Month welcomed the opportunity, “This was the perfect platform for so many of the key players in the golf industry to share our thoughts and ideas. As an industry, we very rarely get together to discuss our concerns and it was really heartening to hear how open everyone is to working together for a brighter future.”
Daniel Gathercole, Head of Marketing at American Golf explains why the company decided to use this event to pull leaders in the industry together, “We thought that the timing and location made for the ideal place for the industry to share ideas about how to grow the game of golf. It is clear to everyone who took part that the success of any initiatives relies very much on co-operation and we are determined to help where possible.”
The company took this opportunity to confirm that Trading Director Trudy Hills and Head of Merchandising Mark Schofield are leaving the business for new roles elsewhere. These departures have led to internal promotions for a number of staff: Andy Ward will head up Clubs and Equipment; Caroline Houghton Clothing and Footwear; and John Cheesbrough E-Commerce Sourcing.
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