Global Edition

Golf De Sainte Agathe: First in France for BRS Golf

12.25am 17th May 2012 - Corporate

With the installation of the latest BRS Internet tee time reservation system, Golf de Sainte Agathe – – near Montluçon in the Auvergne region now leads the way amongst French golf courses in making it even easier to enjoy French food, culture, scenery and golf.

While the BRS Golf online booking system and club diary is already extremely popular in the UK with over 650 clubs using the system, Golf de Sainte Agathe is the first golf club in France to have the BRS system installed and made available to its members and visitors, as committee member Douglas Stewart explains: “Not only will this allow us to offer our regular members and customers a much improved service, but we’re sure our visitors from the UK and elsewhere will appreciate the ability to book their golf in advance. And not just their tee times either, but also options like buggies and meals prepared by our own Chef, Michèle, so they can relax and enjoy their golf in this wonderful Montluçon setting.”

“The training and support we received from BRS during the implementation phase was absolutely second-to-none. Comprehensive training, contacts readily available, and support responses within minutes. Superb!”

“From a user’s perspective, the new BRS system is very easy to use, and familiar to many British golfers. It was easily the best of any we looked at, including those being used over here, so for us BRS Golf was always No. 1!”

The Sainte Agathe course itself was created in 1987 by René Brea, local entrepreneur and golf fanatic, and is now the property of the Communauté d’Agglomération de Montluçon with the club being run as an Association. Golf de Sainte Agathe has big ambitions for bringing more golfers to the area, as Douglas explains: “Our Association is ambitious and wishes to encourage more visitors to benefit from the genuine and distinctive pleasure of visiting and playing here. With the help of the new BRS system, I’m sure we will soon start to see the benefits of our online marketing strategy.”

Dr. Brian Smith of BRS Golf adds: “Our focus at BRS Golf remains on the UK and Ireland, but it’s great to see that clubs in other parts of the world are hearing about us, checking us out and seeing the benefits of the system. Golf de Sainte Agathe is the first in France, and joins a growing list of international customers in Australia and South Africa and more recently, Royal Malta and Royal Bahrain.”

He continues: “As the BRS offering from system to support is online, and as many golf clubs around the world are happy to have their booking system in English, it makes it comparatively easy for us to export the uniquely powerful BRS Golf product to those clubs that want to boost their management efficiency, online sales and marketing capabilities.”

BRS Golf:

Golf de St. Agathe:

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here