The decision to attend the show signals Glenmuir’s and Sunderland’s intent to expand their presence in the American and Canadian markets, having established an incredibly strong pan-European business and international sales networks around the world including Australia, Japan and India.
Glenmuir – which successfully took over the European sales and distribution of Sunderland two years ago – has also now acquired the Sunderland trademark for the USA, Canada, Mexico and South Americawhich will provide a strong platform to re-establish the famous brand in those territories.
Said Glenmuir and Sunderland managing director, Colin Mee: “Having acquired the Sunderland trademarks, we feel the timing is perfect to launch Glenmuir and effectively relaunchSunderlandin these key golf markets.
“Utilising the hugely effective Glenmuir infrastructure enables both brands to benefit from economies of scale, with world class product design and distribution essential.
“Attending the PGA Merchandise Show is the first step in what we believe will be an exciting and fruitful next few years for both companies.”
The famous Scottish companies will occupy stand 6384 in the golf apparel section, with both showcasing their extensive new 2012 collections.
Glenmuir is one ofEurope’s leading golf brands and enjoys a position at the heart of the game of golf. Based inScotlandsince 1891, Glenmuir is a byword for performance golf clothing and golf inspired leisure wear and designs clothing for the European Ryder Cup Team and holds an Official Ryder Cup Merchandise license.
Selected over the years for Ryder Cup, Curtis Cup and Solheim Cup teams,Sunderlandepitomises quality and playability, ensuring end users of lasting wear and reliability. European distribution of theSunderlandbrand was taken over by Lanark-based Glenmuir inJanuary 2010.
Visit www.glenmuir.com for more information.