Global Edition

Direct Golf UK: ‘Ready For The Retail Fight’

10.11am 14th November 2013 - Corporate

Direct Golf guerrilla marketinghoto
“It’s time to get down and dirty and back to basics,” says John Andrew, Direct Golf Chairman

Direct Golf UK has announced they are ready for the retail fight going into the busiest retail time of the year. The multi-channel golf retailer has intensified its ‘guerrilla marketing’ campaigns in an attempt to increase brand awareness and increase sales within the award winning business.

The British owned company has targeted its main competitors with a series of guerrilla marketing campaigns, including “groovy gorillas” dancing nearby stores.

“In a tough market it’s all about winning market share and that is what we intend to do. We are not afraid of a fight. In fact we welcome it as we feel we are in great shape due to the new realigned low cost base,” commented John Andrew, Chairman. “Margins in the golf industry have been thin over the past two years due to a tough market and very poor weather; it’s time to get down and dirty and back to basics.”

The award winning retailer also continues with strong marketing campaigns across all channels including direct mail, text, email, magazines, mobile app, market place and Direct Golf TV.

The latest mailing saw over 250,000 golfers receive their full colour catalogue, making it easy for customers to choose gifts for their friends and family.

Direct Golf catalogues can be requested on line and come with a £10 Gift Card

Established in 1991 by British PGA Professional John Andrew, Direct Golf UK remains 100% privately owned by its founder. Now Chairman, Andrew has taken the business from one store in Huddersfield to 20 stores across the UK, over 250 staff including 50 PGA Professionals, a 75,000 sq ft warehouse and the largest, most responsiveness, database of golfers to become the leading multi-channel golf retailer in Europe.

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