A former journalist who entered the golf industry more than 25 years ago, Smith will drive OptiShot sales through his longstanding network of contacts in the United Kingdom,Ireland and continental Europe. He previously held senior roles for a wide range of high-profile brands, including Nike Golf, Cobra and Dunlop Slazenger Corp.
“As we continue our rapid and sustainable expansion beyond North America, it was essential to fill this key role with someone who’s respected in all sectors of the golf industry,” says Dancin’ Dogg CEO Brandon Theophilus. “Mike’s a true professional who will play a significant part in driving awareness, sell-in and sell-through of our unique in-home simulator solution.”
Smith’s diverse career in golf spans a breadth of disciplines, including sales, marketing, Tour promotion, brand management and product development.
“OptiShot provides golfers of all ages and abilities with a realistic, affordable way to play, practice and improve on replicas of the world’s greatest courses from the comfort of home,” says Smith. “We’ve already received tremendous interest from golfers, the corporate world and, very pleasingly, schools, sporting organizations and less able-bodied individuals.”
To contact Mike Smith: firstname.lastname@example.org, + 44 7824 376939
Dancin’ Dogg Golf www.dancindogg.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.